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The Ambiguity of Predatory Pricing: Strategy as a Clarifier Author: Richard Lindberg. This thesis is a mix between a traditional research paper and a research synthesis. To confer a comprehensive and unbiased view of the ongoing controversy the author has collected data from reports, newspapers, Internet journals and websites, research.
The process of decision making for such a critical part of the firm has to be informed by factors such as the presence or absence of demand, overhead costs and competitor activities. Therefore, predatory pricing is a technique in which merchandise are deliberately priced lower in order to drive rivals out of a specific market (Alese, 2008).
Activity-Based Costing and Predatory Pricing: The Case of the Petroleum Retail Industry DISCUSSION QUESTIONS: 1. What are product-cost subsidizations? When excessive costs are charged to high-volume products while insufficient costs are charged to low-volume products. One example of how this occurs is when product-costing is based on labor-hours.
Predatory pricing “is alleged to occur when a firm sets a price for its product that is below some measure of cost and forfeits revenues in the short run to put competitors out of business” (Sheffet p.163-164). The reason firms take the short term loss is because they hope to drive out competitors and raise prices to monopolistic levels.
Since 1993 when the Supreme Court decided Brooke Group, no predatory pricing plaintiff has prevailed in a final determination in the federal courts. This decision was the ultimate triumph of the Chicago School antitrust scholars and judges like Frank Easterbrook, who have argued that predation is like dragons and that there is no sufficient reason for antitrust law or the courts to take it.
Reliance Jio is disrupting the working of India’s telecommunications industry by taking on incumbents like Bharti Airtel, Idea Cellular and Vodafone which together control almost three-fourths of the market for mobile voice and data services. Although some of its services are “free,” RJio's pricing may not be considered predatory even if its behaviour certainly is.
Predatory publishing, sometimes called write-only publishing or deceptive publishing, is an exploitive academic publishing business model that involves charging publication fees to authors without checking articles for quality and legitimacy and without providing the other editorial and publishing services that legitimate academic journals provide, whether open access or not.
A popular argument cited in this article is that high drugs costs are necessary to cover the costs of research, and to allow for the development of new drugs, do you buy this argument? Is there evidence to support it? How does this pricing tactic compare to the concept of price discrimination, peak-load pricing, collusive pricing?